We are a fitness society these days. Exercise, dieting, watching what we eat, counting the calories that go in us at meal times and leave us when we’re in the spin class – we have been tracking our fitness for quite a while.
So imagine the craze that came about when technology allowed us to purchase fitness trackers such as market-leader FitBit. To wear a device on your wrist that can measure your heart rate, your steps taken during the day and give you recommendations about how to improve your health, it is needless to say that fitness trackers became all the rage.
However, health has sort of a scientific tinge to it, which means that most healthy people can fit into a range of heart rate, blood pressure, calorie intake and the like. In other words, if a fitness person does the same run every day, he or she will eventually know how many calories he or she burns, what his or her heart rate is during and after the run, and so on.
After a few months or routine, the FitBit doesn’t really serve its purpose anymore, because by now we can predict what it will tell us. So after a few months, fitness trackers become pretty useless. So how to fix it, so people can keep their fitness trackers longer and actually use them?
The FitBit Charge 3 addresses the issue by turning its fitness tracker into a smartwatch. Now, the fitness tracker doesn’t have to be predictable anymore – it can develop more ways to be useful and practical on our wrists for those times when we’re not exercising or watching calories.
But this now begs the question, whether this will e the future of fitness trackers in that they will have to jump into the smartwatch competition in order to stay relevant? And if so, does it mean that smartwatches currently in the market will then adapt and become fitness trackers to serve their own dual purpose? Should this be the new wave of fitness wearables, or the new thing in smartwatches?
It sounds like a Catch-22, but it could come down to how the market bears out. Will the health and fitness nuts buy the fitness trackers because they double as smartwatches, or will they buy the smartwatches that have fitness tracking applications? Either the wearable market will become convoluted in the next 12 months, or more clarity will appear.
The marketplace is about survival of the fittest. And we are a fitness society, at the end of the day.